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TIKTOK AND THE MUSIC INDUSTRY: POWER OR POISON?
By Sandra Ubege TikTok has had such a big impact on culture in such a short time. Formerly known as musical.ly, the social media app was founded in 2016 and merged into TikTok in 2018. The app now has 1 billion active users. TikTok has borne a new generation of influencers, controversies and of course,…
